Your identity. 
Your data. 
Your terms.

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One address that’s yours for life. & gives people, brands, and AI agents a trusted way to interact — built on privacy, ownership, and trust.

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Addressable Agents

Your &tag gives AI, apps, and services a single, trusted way to reach you — creating a consistent identity that works across the digital world.

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Chainable Identity

&tags link together to form intelligent connections between people, brands, and agents — enabling permissioned coordination, autonomous negotiation, and collective intelligence.

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Sovereign Data

Your &tag puts your data under your control, defining what gets shared, for what purpose, and how it creates value for you and your community.

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How &tags Work

1

Claim Your Identity

Register your &tag — a unique digital identifier you own forever. Like a domain name for the agentic web, it resolves to you and represents you on your terms.

2

Connect Your Data

& grows with you as you interact, sync platforms, and connect with others. As your & becomes more intelligent, it learns how to represent you and respect your privacy everywhere you go.

3

Set Permissions

Decide how agents, brands, and people can access your data, unlocking automatic interactions that happen on your behalf while preserving your privacy. 

4

Chain & Exchange

Combine your & with others to coordinate plans, make purchases, or share trusted insights with permission and transparency.

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The Power of Chaining

From individual to collective intelligence

When &tags chain together, agents can solve complex multi-party problems:

Chain 1

&beth.fine&wholefoods

Recommend a meal kit Beth will like.

Chain 2

&rivian&toyota

What's your best offer for an SUV that fits my budget?

Chain 3

&mikey&sara.low&tony

Find us something interesting this weekend.

Chain 4

&rob.hartman&apple

Do I need a new phone this year?

Chain 5

&dj.chole&yasmin&spotify

Recommend a classical electronica playlist.

Chain 6

&pam.taylor&yosemite

10 mile hike I'd love.