Your identity.
Your data.
Your terms.
One address that’s yours for life. & gives people, brands, and AI agents a trusted way to interact — built on privacy, ownership, and trust.
Addressable Agents
Your &tag gives AI, apps, and services a single, trusted way to reach you — creating a consistent identity that works across the digital world.
Chainable Identity
&tags link together to form intelligent connections between people, brands, and agents — enabling permissioned coordination, autonomous negotiation, and collective intelligence.
Sovereign Data
Your &tag puts your data under your control, defining what gets shared, for what purpose, and how it creates value for you and your community.
How &tags Work
Claim Your Identity
Register your &tag — a unique digital identifier you own forever. Like a domain name for the agentic web, it resolves to you and represents you on your terms.
Connect Your Data
& grows with you as you interact, sync platforms, and connect with others. As your & becomes more intelligent, it learns how to represent you and respect your privacy everywhere you go.
Set Permissions
Decide how agents, brands, and people can access your data, unlocking automatic interactions that happen on your behalf while preserving your privacy.
Chain & Exchange
Combine your & with others to coordinate plans, make purchases, or share trusted insights with permission and transparency.
The Power of Chaining
When &tags chain together, agents can solve complex multi-party problems:
&beth.fine&wholefoods
Recommend a meal kit Beth will like.
&rivian&toyota
What's your best offer for an SUV that fits my budget?
&mikey&sara.low&tony
Find us something interesting this weekend.
&rob.hartman&apple
Do I need a new phone this year?
&dj.chole&yasmin&spotify
Recommend a classical electronica playlist.
&pam.taylor&yosemite
10 mile hike I'd love.